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The Björn Borg Group Scores Aggressive Benefit with Centric PLM™

We see Centric as a enterprise accomplice fairly than a software program vendor

The Björn Bjorg Group chosen Centric Software program’s Product Lifecycle Administration Software program (PLM) because the spine expertise for all of its product-related actions. Centric Software program® offers probably the most progressive enterprise options to style, retail, footwear, outside, luxurious, shopper items and residential décor firms to realize strategic and operational digital transformation objectives.

Björn Borg is constructing the #1 sports activities style model for individuals who need to be lively and engaging. The model has a particular id and a powerful place in established North Europe in its dominant product space, underwear, whereas quickly rising different sportswear product traces. With 5 product areas and gross sales in round 20 markets, it’s important to have constant, long-term collaboration.

Mija Nideborn, Designer and Growth Director at Björn Borg, says that knowledge accuracy, communication and transparency are on the core of their resolution to group up with Centric Software program to assist their aggressive progress technique.

“With constructive progress, larger calls for on transparency and monetary management, we outgrew our previous PLM system. We had a number of handbook processes and points with knowledge accessibility. We switched to Centric PLM for a seamless end-to-end workflow with better visibility, resulting in smarter and extra strategic product choices. We’re going for probably the most superior and full answer as potential.”

Centric PLM combines all product-related knowledge into one simple to make use of answer. Groups can collaborate everywhere in the world, determine high performing merchandise and achieve visibility on margins. “We’re bettering methods of working and adopting greatest practices from the insights Centric PLM provides us.” says Mija. “We need to be more practical as a company and we need to be extra dependable to our exterior companions. We see Centric as a enterprise accomplice fairly than a software program vendor.”

Not even three months after signing, the Björn Borg group is reside with Centric PLM. “Now with one supply of reality our workers may be very joyful,” says Mija. “we’re capable of depend on correct knowledge in actual time, permitting us to make faster and higher enterprise choices and meet our excessive progress targets.”

“We’re excited that Björn Borg has chosen Centric PLM as the very best match for his or her digital transformation wants,” says Chris Groves, President and CEO of Centric Software program. “We look ahead to partnering with The Björn Borg Group of their bold progress technique.”

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Björn Borg (http://www.bjornborg.com)

The Björn Borg Group owns and develops the Björn Borg model. The main target of the enterprise is underwear and sports activities attire in addition to the licensing of footwear, luggage and eyewear. Björn Borg merchandise are offered in round 20 markets, of which Sweden and the Netherlands are the most important.

The Björn Borg Group has operations at each degree from branding to shopper gross sales in its personal Björn Borg shops and e-commerce. Operations comprise model improvement and providers for the community of licensees and distributors in addition to product improvement within the core companies, underwear and sports activities attire. The Group can be chargeable for distribution of underwear and sports activities attire in Sweden, England and Finland, in addition to footwear in Sweden, Finland, the Baltic international locations and Denmark.

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