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The SOMI Underwear for All over the place line might be worn from the boardroom to the health club to the pool or for lounging indoors

SOMI ‘Underwear for All over the place’ has quadrupled its crowdfunding objective, elevating over $40,000 on Kickstrarter. The eco-friendly lingerie are at the moment probably the most funded American attire marketing campaign reside on Kickstarter.

“We’re very grateful for the assist we’ve obtained from our Kickstarter backers,” mentioned Lana Li, SOMI Attire Founder & CEO. “The moment reputation of our marketing campaign serves as validation that our product is fixing an actual drawback that buyers desire a answer for.”

The SOMI ‘Underwear for All over the place’ line might be worn from the boardroom to the health club to the pool or for lounging indoors. SOMI solutions the decision when a swimsuit, exercise gear, or a mountain climbing outfit is required on the fly.

Made out of Sustainluxe, a sustainable Silk Jersey various, SOMI lingerie are the right space-saver for vacationers trying to cut back their carbon footprint – every set saves 6 water bottles from changing into waste. The water bottles are remodeled right into a breathable, 4-way stretch material that’s comfortable and silky. This sustainable Silk Jersey is mechanically cleanable, dries rapidly and might soar into the pool or the ocean at a second’s discover.

The inspiration: Bored with forgetting to pack her swimsuit in an overflowing suitcase, Lana Li realized that there was no cause why bras and panties couldn’t additionally perform as swimwear or exercise gear. She needed lingerie that have been trendy but comfy, sturdy sufficient to machine wash, and eradicated the necessity to pack costly swimsuits and sports activities bras on journeys.

Why this underwear might be worn all over the place:

  • Elegant, minimal design doesn’t sacrifice fashion for sustainability or performance
  • The tops don’t have any padding or underwires, so per week’s price of bras and lingerie takes up no extra room than a pair of flip flops.
  • Breathable, moisture-wicking, antibacterial, and dries inside two hours, good for anybody that breaks a sweat
  • No awkward lumps or bumps below garments. No bra hooks or swimsuit hooks that broadcast what it’s speculated to be worn for.

Why SOMI issues for the atmosphere:

  • The style trade is chargeable for 10% of worldwide carbon emissions.
  • SOMI’s new line is comprised of reclaimed water bottles, lowering water use by 80% throughout manufacturing
  • Every set saves 6 water bottles from changing into ocean waste
  • Discount and reuse of present clothes is without doubt one of the prime methods to be eco-friendly

Model descriptions:

  • The Maverick Backside – cheekies which can be good for exercises, swimming laps, or simply carrying day-after-day
  • The Betty Bra – cross again bra with seamed cups providing further assist and protection. Nice for swim and health club.
  • Males’s Boxer Briefs – good for French minimize briefs minimize to elongate the legs and provides definition to the waist
  • The Deep Dive – plunge bra that works nice as a swimsuit or yoga prime
  • The Versatile – a classy tackle the basic bralette that doubles as a bikini prime
  • The Minimalist – bandeau prime that provides flexibility as a swimsuit prime

SOMI SeaSaver washbag:

Along with utilizing recycled textiles, SOMI needed to scale back the unfold of microplastics that come from washing artificial attire. The SOMI SeaSaver washbag is obtainable as an add-on for the Kickstarter marketing campaign – free for the primary 1000 Kickstarter backers.

About microplastics and the way the SOMI SeaSaver washbag helps:

  • Microplastics are tiny items of plastic shorter than 5mm in size, usually shed throughout laundry, that find yourself in waterways and ingested by sea animals.
  • You possibly can cut back microplastic shedding through the use of a SOMI SeaSaver washbag, comprised of a 50-micron mesh that traps fibers somewhat than releasing them.

For extra info and to buy SOMI ‘Underwear for All over the place’ line at early-bird reductions throughout crowdfunding, go to the SOMI Campaign Page on Kickstarter. Go to the SOMI Attire Press Kit for photographs, brand, headshots and click here for the SOMI Kickstarter marketing campaign video.

ABOUT SOMI APPAREL

As the one attire class that may’t be bought used, on a regular basis intimates and swim want to resist long run use with out compromising fashion, consolation, or efficiency. SOMI was began with the objective of making ecofriendly, ethically made lingerie. The model focuses on lowering ocean air pollution by way of recycled supplies and the SOMI SeaSaver washbag which filters out microplastics shed from artificial materials throughout laundering. All suppliers and factories are vetted to be sweatshop-free and deal with their staff pretty.

ABOUT LANA LI

Lana Li (CEO) is an entrepreneur with expertise launching each progressive shopper manufacturers and software program corporations. She beforehand did design work for Puma, Blue Apron, and Bose. After school, she backpacked round Southeast Asia and later, went to plenty of conferences the place she packed 5 clothes however forgot a swimsuit, sports activities bra, socks, charger, and toothbrush. She graduated from Harvard School and lives in NYC together with her sausage canine named Derp.

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