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“Each girl deserves to really feel lovely.” – Jerome Alexander

Jerome Alexander Cosmetics is releasing a documentary quick movie, “THE MAN BEHIND THE MAKEUP,” on August 22, 2020 to honor its charismatic founder, progressive make-up artist & instructor, Jerome Alexander. Jerome is a magnificence legend who has constantly modified the wonder business for over fifty years. By way of his work as a celeb make-up artist, Jerome Alexander instinctively knew how one can make girls really feel lovely and he sought to empower girls throughout the globe to create their very own greatest look.

This documentary quick movie portrays Jerome as an iconic determine whose affect had a direct affect on the worldwide magnificence business. He obtained his begin promoting handmade girls wigs within the 1960’s when massive hair and waves had been the craze. Within the 1970’s, Jerome naturally transitioned into the world of magnificence and cosmetics, the place he additional found that the common girl lacked the coaching and particularly the instruments to use make-up. One in every of his largest contributions to the business was in 1976 when Jerome conceived the revolutionary thought of growing skilled cosmetics brushes and applicators for residence use. He then built-in these instruments into “beauty kits” with make-up palettes so girls had the make-up and instruments essential to use their very own make-up similar to knowledgeable make-up artist.

Within the 1980’s and 1990’s, Jerome went on to turn into a family title together with his acclaimed e book, “Be Your Own Makeup Artist,” and lots of tv appearances as a magnificence professional on nationwide TV reveals together with Johnny Carson, Mike Douglas, Oprah and Regis & Kathie Lee, to call a couple of. He expanded into DTC promoting and was one of many first magnificence consultants to promote merchandise by means of a worldwide community of residence procuring reveals like HSN and QVC. Sometimes called “The Man Behind The Make-up,” Jerome actually believed that each girl might be their very own make-up artist and in his personal phrases, “each girl deserves to really feel lovely.”

Quick ahead to in the present day, Jerome remains to be a basic, artistic a part of Jerome Alexander Cosmetics. His newest bestselling innovation, AirBrush Foundation, is a multitasking method infused with the Jerome Alexander Skincare Make-up™ proprietary mix of lively elements that delivers speedy outcomes and long-term anti-aging advantages. It makes use of skilled airbrush know-how to provide girls youthful, flawless pores and skin. Keep tuned for Jerome Alexander’s subsequent massive launch of inexpensive, extremely efficient skincare merchandise which exemplifies his well-known tag line, “merchandise don’t must be costly to work!”

“THE MAN BEHIND THE MAKEUP” Documentary Quick debuts on August 22nd.

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About Jerome Alexander: Superstar make-up artist. Cosmetics business innovator. TV persona. Magnificence educator. For 50 years, Jerome Alexander has introduced out the wonder in girls by instructing them to be their very own make-up artists. He has launched skilled magnificence merchandise into the properties of girls throughout America and across the globe. His revolutionary MagicMinerals AirBrush merchandise are redefining magnificence by offering girls with prime quality “skincare make-up” for wholesome, glowing, flawless pores and skin at inexpensive costs. “Each girl deserves to really feel lovely.” – Jerome Alexander.

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