Care FP is Free Individuals’s mission to do a bit higher on daily basis, as a result of we imagine each step counts. From the social influence we try for to the footprint of our designs, to our non-profit companions and connection to our neighborhood, we’re making acutely aware selections each massive and small to guard our planet. For Earth Day this 12 months, the model plans to have a good time, increase consciousness and drive influence in a number of methods.

Free Individuals is proud to announce that the model at present has 300+ earth-friendly wearable merchandise, and one other 300+ clear magnificence merchandise obtainable on-line. The wearable assortment options classic objects, recycled/upcycle objects, a Spell & The Gypsy’s sustainable assortment and extra. Moreover, all through the entire 12 months, Free Individuals will donate $0.10 from each transaction to the Nationwide Park Basis when a buyer forgoes a buying bag or makes use of a reusable one in retailer. This initiative has helped Free Individuals save over 500,000 baggage from the landfill up to now 12 months alone.

Free Individuals has additionally reworked their packaging, wrapping, and print supplies to cut back our footprint, all launching this Earth Month 2020. It is a steady course of, and right here is the place we at the moment are:


  • 100% of the exterior packaging is now recyclable + reusable (together with each cardboard containers and plastic shipper baggage)
  • All through 2020 and into 2021, the model will start to introduce and require biodegradable and non-single use plastic baggage for all product polybags
  • 100% of in-store tissue paper is recyclable
  • 100% of in-store baggage have at all times been and can at all times be fabric-made, reusable and biodegradable
  • 100% of catalogs will now be printed on FSC licensed paper, made out of sustainable wooden pulp and printed utilizing plant based mostly inks.

These steps are aligned to URBN’s better initiatives in sustainability as a gaggle – https://www.urbn.com/making-an-impact

“This Earth Month we’ve made our mantra of ‘mindfully taking steps to be a bit higher on daily basis’ a actuality and are celebrating our gratitude to the earth by means of our lively steps to cut back our footprint. Though we’re within the midst of adjusting instances, our dedication to mom nature has grown stronger, and we’re taking a holistic strategy to help her: we’re launching our personal sustainable merchandise which can be artisan made, classic, and earth pleasant, we’re supporting public land restoration work through our nonprofit companions just like the Nationwide Park Basis, and we’re growing sustainable options for our packaging to embody reusability, recyclability and biodegradability. These are small steps ahead, however ones we’re very happy with, and we all know that is just the start,” says Julie Verdugo, Director of Sustainability.

The model will probably be partnering with the Nationwide Park Basis for the third 12 months, this 12 months to help their Girls in Parks initiative. The Nationwide Park Basis protects and enhances America’s nationwide parks for current and future generations. Because of Free Individuals’s partnership, the Nationwide Park Basis is offering vital funds to an all-women service corps crew engaged on the bottom to revive America’s nationwide parks. The model will probably be donating $100,000 to help the initiative in 2020.

Nationwide parks are a few of our most cherished treasures and there are infinite methods to attach with them. Irrespective of the place you might be, nationwide parks are only a click on away. From 360 Park Excursions, each day Fb Stay uploads, and pure sights and sounds through webcams, there are a number of methods to discover our shared historical past and fantastic thing about the outside proper in your personal dwelling.

For extra data, photos, to request an interview, or to debate a TV alternative, please name Katerina Patouhas at 215-454-3871 or e-mail [email protected]

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ABOUT FREE PEOPLE

Free Individuals is a worldwide way of life model… outlined by femininity, creativity, curiosity and journey, with choices in distinctive attire, intimate put on, footwear and equipment. As an growth of our way of life FP has moved into wellness, health, journey and curation of magnificence ranging from the within out. The Philadelphia-based retailer is accessible through our, UK and China websites, prime division and specialty shops, in addition to through Instagram, Fb, Pinterest and Twitter.

ABOUT THE NATIONAL PARK FOUNDATION

The Nationwide Park Basis is the official charity of America’s nationwide parks and nonprofit associate to the Nationwide Park Service. Chartered by Congress in 1967, the Nationwide Park Basis raises personal funds to assist defend greater than 84 million acres of nationwide parks by means of vital conservation and preservation efforts and join all People with their incomparable pure landscapes, vibrant tradition, and wealthy historical past. Discover out extra and grow to be part of the nationwide park neighborhood at http://www.nationalparks.org.

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