athletes honoring healthcare workers

‘The Actual Heroes Mission’ unites greater than a dozen skilled sports activities leagues and types to honor the nation’s front-line medical staff.

Athletes representing fourteen skilled and esports leagues are dedicating their jerseys and uniforms to a particular healthcare hero who helps their group on the forefront of this international disaster.

Fourteen skilled sports activities leagues immediately introduced “The Actual Heroes Mission,” a collaborative initiative to acknowledge and have fun healthcare staff on the frontlines of the COVID-19 pandemic. Athletes representing the ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA and WWE, amongst different skilled and esports leagues, together with Activision Blizzard Esports and Digital Arts, are dedicating their jerseys and uniforms to a particular healthcare hero who helps their group on the forefront of this international disaster.

With the assistance of inventive company 72andSunny, inventive manufacturing firm Hecho Studios, and media publication Adweek, the multi-league public service announcement will debut this Wednesday, Could 6 throughout league and workforce platforms. Beginning immediately, every collaborating athlete will share a private thanks message to their healthcare hero on social media using #TheRealHeroes. All through the PSA and private tributes, athletes will cowl their title on their jerseys or uniforms and exchange it with the title of their healthcare hero.

This unprecedented cooperation between main skilled and esports leagues was born when Adweek chief group officer Nadine Dietz inspired senior-level advertising executives from throughout sport to get collectively on a weekly Zoom name and devoted Slack channel and focus on challenges raised by the influence of the coronavirus. The unique, behind-the-scenes story of the Actual Heroes Mission is the cover story of this week’s issue of Adweek.

Because the COVID-19 outbreak, the sports activities world has supported their native and nationwide communities in their very own respective efforts. By means of “The Actual Heroes Mission,” the sports activities group will come collectively to salute heroic people throughout the healthcare system.

Featured leagues and athletes embrace:

  • Activision Blizzard Esports – Esports athletes Seth “Scump” Abner of Name of Responsibility League, Li “Liooon” Xiaomeng of Hearthstone Esports, and Matthew “Tremendous” DeLisi of Overwatch League
  • Affiliation of Tennis Professionals (ATP) – Skilled doubles tennis gamers, and most profitable duo of all time, Bob Bryan and Mike Bryan
  • Digital Arts (EA) – reigning FIFA eWorld Cup Champion Mohammed “MoAuba” Harkous, 2018 FIFA eWorld Cup Champion Mosaad “Msdossary” Aldossary, Madden NFL 19 Bowl Champion Drini “Drini” Gjoka, Madden NFL 18 Bowl Champion Seamus “Younger Kiv” Kivlen, {and professional} Apex Legends rivals Eric “Snip3down” Wrona and Bowen “Monsoon” Fuller (#StayandPlay)
  • Main League Baseball (MLB) – New York Yankees All-Star outfielder Aaron Choose and Milwaukee Brewers All-Star outfielder Christian Yelich
  • Main League Soccer (MLS) – Los Angeles Galaxy ahead Javier “Chicharito” Hernández, Toronto FC and U.S. Males’s Nationwide Group ahead Jozy Altidore, and Orlando Metropolis SC ahead Nani (#MLSUnites)
  • NASCAR – Two-time NASCAR Cup Collection champion and Joe Gibbs Racing driver Kyle Busch and 2014 NASCAR Cup Collection champion and Stewart-Haas Racing driver Kevin Harvick
  • Nationwide Basketball Affiliation (NBA) – 2020 NBA All-Star and Utah Jazz level guard Donovan Mitchell (#NBATogether)
  • Nationwide Soccer League (NFL) – New Orleans Saints All-Professional quarterback Drew Brees, Arizona Cardinals All-Professional vast receiver DeAndre Hopkins and San Francisco 49ers All-Professional tight finish George Kittle
  • Nationwide Hockey League (NHL) – NHL Legend Wayne Gretzky, Chicago Blackhawks Captain Jonathan Toews and Toronto Maple Leafs Assistant Director of Participant Growth and former Canadian Ladies’s ice hockey Gold Medalist Hayley Wickenheiser
  • Nationwide Ladies’s Soccer League (NWSL) – United States Ladies’s Nationwide Soccer Group and Sky Blue FC ahead Carli Lloyd and United States Ladies’s Nationwide Soccer Group and Orlando Delight striker Alex Morgan
  • United States Golf Affiliation (USGA) – Lydia Ko, winner of the 2012 U.S. Ladies’s Novice and youngest number-1 ranked participant of all-time
  • Ladies’s Nationwide Basketball Affiliation (WNBA) – 4-time WNBA All-Star guard Skylar Diggins-Smith of the Phoenix Mercury and two-time WNBA All-Star and 2018 WNBA MVP ahead Breanna Stewart of the Seattle Storm (#WNBATogether)
  • Ladies’s Tennis Affiliation (WTA) – American teenage sensation who gained her first three WTA titles and broke into the High 50 at simply 15 years previous, Coco Gauff; Champion of the 2018 U.S. Open adopted by 2019 Australian Open, Naomi Osaka from Japan; highest-ranked Canadian within the historical past of the WTA and 2019 US Open Champion, Bianca Andreescu; WTA World No.1 and 2019 Roland Garros Champion from Australia, Ashleigh Barty; and former WTA World No. 1 from Belarus with 20 WTA profession singles titles, Victoria Azarenka
  • World Wrestling Leisure (WWE) – WWE Superstars John Cena, Triple H and Charlotte Aptitude

The sports activities world invitations followers around the globe to affix these world-class athletes on social media and dedicate their private jerseys and workforce attire to a frontline particular person utilizing the hashtag #TheRealHeroes.

For all media inquiries, please contact: pr(at)adweek.com.

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