Celebrating 50 Years in enterprise proved to be a chance of self-reflection for Earth, Inc. Since Earth was first launched to the U.S. market in 1970, Earth Footwear immediately turned synonymous with eco-minded tradition. Quick ahead to 2020, and it appears the style business is catching as much as the significance of sustainable, aware style and manufacturing, as the problems going through the planet are extra pressing than ever.

Now could be the time to make a distinction, and Earth, Inc. is making strikes in the direction of a brighter future with two new leads throughout the Earth Product group—welcoming Jocelyn Thornton within the newly created function of Government Vice President of Product and Merchandising, and Fred Allard as Artistic Director of Product.

Thornton involves Earth with in depth expertise in each Product Improvement within the footwear business for manufacturers together with Sperry and Clarks in addition to consulting expertise on the Doneger Group, the place in her function as SVP, she led giant gamers within the style and retail business, serving to construct and implement profitable model and product methods.

“It’s a privilege to work for a model with the identify Earth, because it carries a each day reminder of what we have to defend,” says Thornton. “As we develop footwear for the long run, we’re trying to make choices that aren’t solely thoughtful of the sourcing and manufacturing course of, but in addition aware of the end-of-product life cycle,” she continues. “I’m enthusiastic about the way forward for Earth, Inc. and thrilled to be on this journey with the model.”

Fred Allard has been designing footwear and style equipment for over 35 years for manufacturers corresponding to 9 West and The Jones Group. Allard might be main the design of the newly reinvented, eco-friendly Earth line, set to debut in Fall 2021. “There’s no plan B for our planet, a actuality all of us need to face.” Allard explains. “I noticed I wanted to re-think the way in which I strategy my creativity to style for the long run. Becoming a member of the Earth, Inc. group offers me the chance to design with goal and produce sustainability to style,” concludes Allard.

Earth, Inc. welcomes Jocelyn and Fred and appears ahead to an thrilling future with new merchandise that can converse to accountable design in consolation and sustainability—made with 100% recyclable supplies. Simply as Earth Footwear did fifty years in the past, we hope our model will encourage a brand new technology to stay extra aware and fulfilling lives.

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