“It’s been a tremendous 5 months with 5 show-stopping collections. However this one looks like the ultimate tune in a mind-melting Metallica live performance.” Evan Slater, VP of World Advertising at Billabong
HUNTINGTON BEACH, Calif. (PRWEB)
March 23, 2020
The ultimate drop has been revealed! Billabong LAB proudly proclaims the fifth and closing product supply within the Billabong x Metallica 2019-2020 Assortment of menswear. Titled ‘…And Justice for All’, this newest number of attire is impressed by Metallica’s fourth studio album and options beforehand unreleased idea artwork by boardsports-affiliated artist Pushead in a restricted launch of cross-branded surf trunks, T-shirts, and corduroy jackets.
Hitting retailers and on-line channels globally in the present day, the fifth drop within the Billabong x Metallica assortment is endorsed by Billabong surf athlete and new World Championship Tour member Ethan Ewing. The 21-year-old Australian is thought for his velocity, flawless approach and explosiveness, which is an ideal match for the impossibly quick, technically sensible power of Metallica’s multi-platinum ‘…And Justice for All’ album.
This premium design collaboration with Metallica comes by Billabong LAB, a platform that helps artists, musicians, designers and photographers. The five-part assortment, launched between October 2019 and March 2020, contains a distinctive mix of board sports-engineered attire from Billabong and album art work from Rock & Roll Corridor of Fame inductees Metallica.
Out there in the present day, the ultimate product drop takes inspiration from Metallica’s fourth studio launch, ‘…And Justice for All’, with the raucous opening monitor, “Blackened”, as the gathering’s theme tune. Recorded in early 1988 at One on One Recording Studios in Los Angeles, ‘…Justice’ sounded in contrast to something ever earlier than: It was loud, quick and heavy, but it was sonically distinctive; and the authority-defying sound additional acknowledged Metallica as progenitors of the style.
As a particular deal with, the ‘…And Justice for All’ drop contains art work by no means featured on attire earlier than! Famend artist Pushead supplied his unique idea artwork from the “One” single -as properly because the art work for “The Shortest Straw”- for the gathering. Pushead has helped outline the graphic fashion of board sports activities AND of punk and steel tradition like no different artist earlier than or after him, together with his signature depictions of skulls and gore that had been featured on skateboard graphics and the legendary ‘Skate Rock’ cassette tapes launched by Thrasher Journal.
With Metallica’s Kirk Hammett and Robert Trujillo being avid surfers, the uncooked power of ‘…And Justice for All’ finds its pure counterparts in Billabong’s engineered clothes which are constructed to endure the harshest ocean circumstances.
“It’s been a tremendous 5 months with 5 show-stopping collections,” mentioned Evan Slater, VP of World Advertising at Billabong. “However this one looks like the ultimate tune in a mind-melting Metallica live performance. We’re so grateful to have labored with such a legendary model on a challenge of this scope and hope you benefit from the product as a lot as we do.”
Key items on this closing drop embody the ‘The Shortest Straw’ boardshort that includes floating eyeball and cranium imagery within the attribute Pushead line artwork fashion. The drop’s second boardshort, ‘Landmine’, showcases the artist’s idea artwork for the only “One” in a colorized sublimation print. Crafted from 90 p.c recycled polyester and 10 p.c elastane in a 19-inch efficiency match, each surf trunks signify Billabong’s management in athlete accredited efficiency attire.
Pushead’s unique design additionally shines on the ‘One Tee’, that includes the hardcore art work on tremendous tender, 100-percent ring spun cotton in a garment wash. Because the exclamation level behind the fifth attire drop, the all black 100-percent cotton corduroy jacket options the ‘The Shortest Straw’ design as a big again print,
supplemented by applique and embroidery particulars in a classic wash.
Items within the Billabong x Metallica 2019-2020 Assortment have featured art work from Metallica’s most iconic albums – together with unique idea artwork by legendary artist Pushead – on items resembling t-shirts and lengthy sleeves crafted from 100% combed ring-spun cotton, boardshorts created from recycled plastics, hooded fleece, cotton corduroy jackets, and full graphic-print neoprene wetsuits.
“For myself, the exhilaration of Heavy Steel and the exhilaration of driving a wave are one and the identical. The brand new collaboration displays this unbelievable feeling,” mentioned Metallica lead guitarist Kirk Hammett.
For the reason that assortment’s October 2019 launch, the 5 product releases have riffed on the next themes: ‘The Black Album’ (October 2019), ‘Metallica x AI Without end’ celebrating the reminiscence of Billabong athlete Andy Irons (December 2019), ‘Experience the Lightning’ (January 2020), ‘Grasp of Puppets’ (February 2020), plus ‘…And Justice for All’ (March 2020). Endorsing athletes have included Billabong’s prime surf expertise resembling Jack Freestone, Italo Ferreira, Seth Moniz, Griffin Colapinto and Ryan Callinan. A number of items from earlier releases have already bought out on account of excessive demand, together with the AI Without end x Metallica brief sleeve T-shirt in reminiscence of surf champion Andy Irons with proceeds benefiting the Andy Irons Foundation.
Now you can see all particular merchandise from all 5 drops of the co-branded assortment on the Billabong LAB x Metallica Collection landing page. A video that includes members of Metallica and the Billabong browsing workforce sharing their tackle the brand new assortment will be viewed here.
“There’s numerous rage in steel, but it surely’s a great rage,” mentioned Metallica bassist and avid surfer Robert Trujillo concerning the collaboration with Billabong LAB. “It’s an excellent launch, nearly like browsing, out within the rhythm of the ocean.”
The fifth and closing supply within the Billabong x Metallica 2019-2020 Assortment is on the market now in e-commerce and worldwide retail whereas provides final.
For extra data on Billabong, Billabong LAB, Metallica and the upcoming assortment, please go to http://www.billabong.com or Instagram at @Billabong.
Billabong is a boardshort and bikini model dedicated to the vanguard of surf tradition. Based in 1973 in Australia by visionary surfboard shaper and designer Gordon Service provider, Billabong is laser-focused on sharing the magic feeling of waveriding with the world.
That feeling involves life in lots of varieties, from award-winning boardshorts and swimwear to an eclectic bunch of culture-defining ambassadors to a legacy of game-changing experiences from the ocean to the mountains and past. Service provider initially envisioned a world the place surfers and the surf-inspired really feel particular — like they’re the luckiest individuals on the planet. Now distributed in additional than 100 international locations throughout the globe, Billabong stays devoted to his unique imaginative and prescient — and making that feeling much more particular tomorrow.
Fashioned in 1981 by drummer Lars Ulrich and guitarist/vocalist James Hetfield, Metallica has turn into probably the most influential and commercially profitable rock bands in historical past, having bought almost 120 million albums worldwide and producing almost 9 billion streams whereas enjoying to tens of millions of followers on actually all seven continents. The band’s a number of multi-platinum albums embody Kill ‘em All, Experience The Lightning, Grasp of Puppets, …And Justice for All, Metallica (generally known as The Black Album), Load, Reload, St. Anger, Dying Magnetic, and most lately Hardwired…to Self-Destruct, which was launched in November 2016 and charted at #1 in 32 international locations.
Metallica’s quite a few awards and accolades embody 9 Grammy Awards, two American Music Awards, and a number of MTV Video Music Awards, and induction into the Rock & Roll Corridor of Fame in 2009. In June of 2018, the band was awarded probably the most prestigious musical honors on this planet: Sweden’s Polar Music Prize. Metallica is at the moment within the midst of its WorldWired tour, which started in 2016 and can wrap up in late 2020 or early 2021.